A New Years Resolution Green Americans can Get Behind

Though the holiday season is full of friends, family, and good food, the prospect of a New Year’s resolution looms like an important deadline. Whether it’s taking steps to improve your personal health or checking an item off of your bucket list, our brains tend to resist serious changes when faced with periods of comfort, satisfaction, and routine. There’s plenty of science behind this too – researchers have substantial evidence that we are at odds with our desire to change our behavior. According to a survey of 3,000 people conducted by UK psychologist Richard Wiseman, 88% of proposed New Year’s resolutions resulted in failure. An experiment conducted by Baba Shiv of Stanford University further illustrates the point. Students were split into two groups and told to remember either a two-digit number, or a seven-digit number. With their assigned number in mind, the students were then told to walk down the hallway where they were presented with a choice of snacks: either chocolate cake or fruit salad. Shiv found that the students trying to remember a seven-digit number were almost twice as likely to choose the chocolate cake over the fruit salad. So while you’re wrapping up end-of-the year projects at work or finishing final exams at school, there is evidence to support that a mind with a high cognitive load often makes poor choices. Many New Year’s resolutions involve significant willpower and commitment – like starting a diet or an […]

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