Dirt Rag, Greenability, and Grit Win Environmental Award for Magazines

Green America and Aveda are honored to present the top leaders in sustainable magazine publishing by announcing this year’s winners of the 2012 Aveda Environmental Award for Magazines.

Dirt Rag, a leading mountain bike magazine, was the Aveda Environmental Award Winner; Greenability, Kansas City’s green living magazine, was the Runner Up; and GRIT, America’s rural lifestyle magazine, was the Finalist. All three magazines demonstrate industry leadership on environmental publishing practices.

How much is at stake if magazines get greener? If the entire North American magazine industry included a minimum of 30 percent post-consumer recycled paper in their publications, it would save approximately:

– 1.5 million tons of wood, or the equivalent of 10 million trees;

– 6.6 million BTU’s of energy, or the equivalent of heating 73 thousand homes;

– 1.8 billion pounds of CO2 emissions, or the equivalent of taking 160 thousand cars off the road;

– 7 billion gallons of wastewater, or the equivalent of 5 thousand swimming pools;

– And 780 million pounds of solid waste, or the equivalent to 28 thousand garbage trucks.

For a more comprehensive list of magazines using recycled paper and sustainable production processes visit Green America’s Better Paper Project website: http://betterpaper.ning.com/page/better-papers-better-magazinecom .

Recycled-Paper Magazines Booming in a Down Market

As the modern world continues to transition to a  paperless/digital society, the Environmental Paper Network’s 2011 State of the Paper Industry report contains an encouraging statistic: The annual volume of paper trashed in U.S. landfills decreased by 16 million tons from 2005 to 2009, or a reduction equal to a line of trash barges almost 400 miles long.

That’s great news, though a more sobering statistic reminds us that an amount of paper trash equal to a line of barges 640 miles long is still being trashed. In fact, only about 50 percent of the paper used in office buildings in America is currently recovered for recycling according to PaperRecycles.org.

That’s why Green America’s Better Paper Project continues its work to shift the magazine industry onto environmentally preferable paper, building even greater demand for recovered paper, and the good news is…   it’s working.   As Better Paper’s Frank Locantore reports, with greener magazines’ newsstand sales are booming, while the magazine industry as a whole reports decline.  

(NOTE:   Our magazine, the Green American, is always printed on post-consumer recycled paper, OR you can choose an all-digital membership and receive our magazine delivered to your tablet computer. Choose digital, recycled paper, or both, when you join Green America here.)