“Practice What You Print” Campaign Urges Smithsonian Magazine to Begin Using Recycled Paper


Smithsonian Produces 19 Million Magazines Annually; Green America Calls On Environmentally-Minded Publication to Spare Nearly 20,000 Trees a Year. WASHINGTON, DC – April 5, 2016 – In its latest campaign to move the magazine industry to recycled paper, the nonprofit Green America today launched “Practice What You Print, Smithsonian” to encourage Smithsonian Magazine to move to recycled-content paper in order […]

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Genetically Engineered Trees: A New Frontier or Climate Catastrophe?


By: Kat Battaglia, Fellow, Green America’s Better Paper Project Most consumers in the United States are now aware of genetically engineered foods, but far fewer realize that, beginning formally in 1988, biotech scientists have been working on the next frontier of genetic engineering: trees. While the biotech industry claims GE trees could be a natural solution to deforestation, it’s far […]

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National Geographic Builds on Its Recycled Fiber Commitment


Last year, National Geographic Society (NGS) made news when it started incorporating recycled fiber paper into its flagship publication, National Geographic Magazine.  The move was big news because National Geographic is a major publisher of high quality magazines.  National Geographic’s inclusion of recycled fiber proves that a premier publisher can use recycled fiber in its paper without compromising quality. Since then, […]

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As National Geographic Goes, So Goes the Industry (With Your Help)

By Photo by TJ Watt (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

Today, the Green America Better Paper Project and Natural Resources Defense Council (NRDC) are excited to announce that National Geographic is using recycled fiber in the pages of several of their publications – including their flagship publication that reaches over 4 million readers! National Geographic’s move was the result of several years of assistance from the Better Paper Project and […]

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Fast Company: A leader in using recycled paper

Fast Company magazine is at the forefront of business innovation and progress, so it’s no surprise that they use recycled paper – an environmentally sustainable decision that sets them apart from the majority of the magazine industry. “Fast Company: Obstacles and Opportunities” gives an in-depth look into how this magazine is leading the way in eco-friendly print publishing.  In our 3-minute video from the Better Paper Project, Fast Company’s Managing Editor, Allegra Lagani, shares how her magazine transitioned to recycled paper and improved its reputation with its readers and advertisers. In the video, Allegra comments, “Sustainability is one of the core areas that Fast Company focuses on, so in order to practice what we preach, we need to use recycled paper.” The process of switching to recycled paper taught Fast Company that the myths about recycled paper being lower quality than virgin paper are no longer true. As Allegra said, “I think a lot of the limitations are from years ago before the world of recycled paper had been explored.” If the entire North American magazine industry included a minimum of 30 percent post-consumer recycled paper in their publications, we would save:     Over 10 million trees     7 billion gallons of wastewater and     Over 1.5 billion pounds of CO2 (the equivalent of removing over 160,000 cars from the road). While 97% of the magazine industry still uses virgin fiber paper, Fast Company provides progressive business leaders with engaging […]

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Dirt Rag, Greenability, and Grit Win Environmental Award for Magazines

Dirt Rag Floor

Green America and Aveda are honored to present the top leaders in sustainable magazine publishing by announcing this year’s winners of the 2012 Aveda Environmental Award for Magazines. Dirt Rag, a leading mountain bike magazine, was the Aveda Environmental Award Winner; Greenability, Kansas City’s green living magazine, was the Runner Up; and GRIT, America’s rural lifestyle magazine, was the Finalist. All […]

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