While most of the 11,000 petition signatures were submitted online, hundreds were mailed into Green America’s office (printed on 100 percent recycled paper), which the Better Paper Project team put together into a festive “tree” for Smithsonian.
A short video of the tree being delivered can be found here: http://greenam.org/2hu4ltA
“Today we reminded Smithsonian that many of its subscribers value sustainability and that they are eager to support products and companies that reflect those values,” said Beth Porter, director of Green America’s Better Paper Project. “Smithsonian has made symbolic commitments to sustainability, but when it comes to producing its magazines, the organization is falling short.”
Better Paper Project team: Beth Porter & Kat Battaglia
“We are asking Smithsonian to join the hundreds of publications that have successfully switched to recycled paper,” said Todd Larsen, co-executive director on Consumer Engagement for Green America. “With a switch to readily available 30 percent recycled fiber paper, Smithsonian could significantly reduce its environmental impacts while continuing to produce a high-quality publication that readers enjoy.”
Additionally, a transition from Smithsonian Magazine to recycled paper would initiate the conversation within Time, Inc. to move more of its publications to recycled paper. Smithsonian Magazine acquires its paper through a partnership with Time, Inc. Time publishes 90 magazines, producing hundreds of millions of copies every month, all using virgin fiber paper.
Consumers interested in supporting the campaign to move Smithsonian Magazine to recycled paper can still sign the petition and learn more about the campaign goals here: http://www.greenamerica.org/Smithsonian-Practice-What-You-Print/about.cfm.
ABOUT GREEN AMERICA
Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides economic strategies and practical tools for businesses and individuals to solve today’s social and environmental problems. http://www.GreenAmerica.org.
Green America’s Better Paper Project has 15 years of experience guiding publishers to more sustainable paper choices for magazines. This goal of increasing the demand for recycled paper offers huge relief to endangered forest areas, curbs the publishing industry’s climate change impacts, and lessens pollution of nearby communities through new paper production.
Environmental impact estimates were made using the Environmental Paper Network Paper Calculator Version 3.2.1. For more information visit www.papercalculator.org.