Chocolate is Big Business on Valentine’s Day
Between the gifts for sweethearts and the cards for colleagues, Americans spent nearly $19 billion on Valentine’s Day last year, according to the National Retail Federation. Part of that spending, a whopping $1.7 billion, was spent on just candy and chocolate. It’s likely that 2016 could yield similar figures.
But how much of this money makes it’s way back to cocoa farmers?
Annually, the global chocolate industry commands more than $83 billion. Since most chocolate on store shelves in the United States comes from West Africa, Green America has been persistently pressuring US cocoa companies to step up and take care of the workers—and child laborers—in their supply chains.
This infographic traces the conventional cocoa supply chain in an effort to show where the majority of the money consumers spends on a chocolate bar ends up.
Purchasing fair trade chocolate from companies that have more direct relationships with farmers is important, as is ongoing pressure on manufacturers, processors, and traders, to improve the situation for farmers and their families.
Check out our Chocolate Scorecard to find organic and fair trade options for your loved ones this Valentine’s Day.