Recycled-Paper Magazines Booming in a Down Market
As the modern world continues to transition to a paperless/digital society, the Environmental Paper Network’s 2011 State of the Paper Industry report contains an encouraging statistic: The annual volume of paper trashed in U.S. landfills decreased by 16 million tons from 2005 to 2009, or a reduction equal to a line of trash barges almost 400 miles long.
That’s great news, though a more sobering statistic reminds us that an amount of paper trash equal to a line of barges 640 miles long is still being trashed. In fact, only about 50 percent of the paper used in office buildings in America is currently recovered for recycling according to PaperRecycles.org.
That’s why Green America’s Better Paper Project continues its work to shift the magazine industry onto environmentally preferable paper, building even greater demand for recovered paper, and the good news is… it’s working. As Better Paper’s Frank Locantore reports, with greener magazines’ newsstand sales are booming, while the magazine industry as a whole reports decline.
(NOTE: Our magazine, the Green American, is always printed on post-consumer recycled paper, OR you can choose an all-digital membership and receive our magazine delivered to your tablet computer. Choose digital, recycled paper, or both, when you join Green America here.)