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July 1, 2011 / Elizabeth

We Want More From Our S’mores

We’re kicking off the summer camping and picnic season this July Fourth with a new way to support Fair Trade and put pressure on Hershey to clean up its supply chain.

Please join us in our new “we want more from our s’mores” campaign and make all of your summertime s’mores with Fair Trade Certified™ chocolate. (Find the best companies ranked on our chocolate scorecard.)

Then, to join with thousands of others who are using their summertime snacks to take a stand for Fair Trade, here’s the plan:

  1. Register your s’mores — Between now and the week of Labor Day, we’ll cumulatively total how many Fair Trade s’mores have been made across the United States. (You can find vegan marshmallow recipes here.)
  2. Send us Hershey petitions — At your s’mores event (or any event) collect signatures demanding better from Hershey. Send them in, and we’ll forward them on to Hershey at the end of the summer.
  3. Send us a photo — We’re also collecting a “photo petition” for Hershey. Print out these signs (or make your own), and send us a photo asking Hershey to go Fair Trade.
  4. Host a Dark Side screening — The film The Dark Side of Chocolate takes you behind the scenes and onto the cocoa farms of the Ivory Coast where children are trafficked to work harvesting cocoa beans. Share this film in your community to raise awareness of the problems in the chocolate supply chain.

Also, remember when you shop for your s’mores to ask for Fair Trade chocolate if your supermarket doesn’t carry it, or thank them if they do. You can find resources to help “Fair Trade Your Supermarket” on our campaign site.

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